Based in Leeds, west Yorkshire, Enisoc Design provides reliable, affordable and user friendly website solutions to small businesses and similar organisations as well as offering reasonably priced, stable web hosting. All Enisoc sites are designed and built with accessibility and speed very much in mind, with emphasis on consistent navigation and layout. Sites are written directly as HTML and PHP rather than relying on popular website construction software and this attention to detail makes absolutely sure that the final site is as streamlined as possible. Web hosting is handled internally by two dedicated on-site Windows 2000 servers and back-ups are kept on a regular basis to ensure data security. Domain forwarding can also be provided from an established supplier.

Jason Kelk has been both a web designer and developer for over nine years, with a diverse portfolio of commercial and personal websites to his name. Over those years, he has developed both business to client and business to business oriented sites for clients as diverse as audio/visual equipment suppliers, primary schools, chartered accountancies, promotional merchandise producers, fruit distribution companies, computer hardware suppliers and various members of the Horticultural Trades Association, as well as building marketing oriented micro-sites for large names such as the Automobile Association.

For more information about what Enisoc Design offer, please take a look at the packages we have available or contact us for any further information you require. For examples of some current sites, please take a look at the portfolio page.

Why do I need a web designer?
With the proliferation of tools such as Macromedia’s Dreamweaver and Microsoft’s FrontPage (an Express version of which is even included free with Windows ‘98 onwards) it is possible to publish your own website easily and conveniently with no user knowledge required. So why should you pay somebody to do it for you?

The answer is two-fold; firstly you as a business person have one main concern and that is your business. At the end of the day the thing you need to be worrying about is the success of your enterprise and the last thing you need is the hassle of having to develop and manage the company website as well. In the same way you would delegate the printing of flyers to a company that specialises in print media, the website should be handled by a company that can commit time and resources to making your site the best it can be.

Secondly, the sites produced by programs like Frontpage tend to be, by their nature, very similar to each other; there are a finite number of templates and clip-art provided with the program so, in order to stand out from the crowd, a site needs to be well written, using original graphics, compatible with all of the popular web browsers and, above all, it should be fast loading.

Why is browser compatibility important?
At the moment, the majority of Windows users are using Internet Explorer simply because it comes bundled with Windows, however with the rise of alternative products like Opera, Netscape Navigator or Mozilla Firefox that are faster, take less resources from the computer and are more reliable, a significant number of potential viewers to a website will now be using something else. In order to reach these people, a site needs to not only be compatible with the most popular browser (which is under 60% of the browser market at the time of writing) but also needs to support the other options available.

Why fast loading?
Because your audience isn’t going to wait around, many users will merely ignore a site that takes too long to load up. The internet has geared people to expect their content now and even a delay of a couple of minutes can prove too much. The proliferation of broadband has alleviated the speed issues of the internet for a lot of users, but some are still based on either low end cable services or connected through dial-up, so not allowing for these users is, essentially, removing a percentage of the possible market who can view your site.

Is the web the be-all and end-all of business?
The web as it stands can be used as a basis for a business, the fabled e-commerce company, but as has previously been reported in the media these companies are very prone to failure and the ones that tend to survive are those based in more than one market. The web should, however, be considered as a powerful marketing tool in the same way that a batch of flyers or a run of business cards would be but with a far wider distribution and the obvious advantage is that a website is available to view twenty four hours a day, seven days a week from any internet-ready computer or web appliance in the world.

That isn’t to say that print adverts are "dead", far from it, but an online presence has become an extension of the word-of-mouth propagation that many smaller businesses rely on for their trade; rather than satisfied customers merely telling friends and acquaintances a little about your business, they can simply recommend it and point to the website for a more detailed brief.

Why aren’t you telling me that I need the internet?
Because at the end of the day that would only be a half-truth; the internet is a wonderful marketing tool that any business owner who wishes to increase the throughput of their company should be looking at more closely but at the same time it isn't the only means that should be considered and for some businesses may simply be wrong. Our task at Enisoc Design is to help you decide what action you need to take rather than merely adding to the hype that has built up over the last few years.